Local SEO Liverpool 2017

Local SEO Liverpool 2017

2017 is going to be a big year for local SEO in Liverpool and across the UK for trade companies.

As 2016 finished and the dawn of 2017 appears, local trade businesses in Liverpool and across the UK should be preparing for an aggressive online marketing year ahead.

Local SEO is going to either make or break local businesses across all trade industries in Liverpool. The best defence is a good offence.

The best way to generate more “new” customers is from the search engines and more precise local searches.

Google Search

There are three definitive ways for your business to be seen on Google search. Each offers their own benefits to a local business looking for exposure online.

  • Google Adwords
  • Google Maps
  • Google Organic Search Results

Google Adwords

Google Adwords LiverpoolGoogle Adwords are the first three results that appear in the search results. These positions work on a pay per click basis meaning that whenever your website link is clicked you will pay.

Google Adwords works by you bidding on keyword combinations prior to your website being shown.

This can be a very expensive for of advertising on Google.

Plumbers Liverpool – $6.36 per click (as of writing this post)

Google Maps

Google Maps LiverpoolGoogle Maps is Google’s own local business directory. They will only appear for local searches (Keyword + Location) and they showcase three local businesses on the front page of the search results.

To appear on the first page of Google for your main target keywords is a very powerful way of generating targetted traffic free of charge.

Rank Digital can optimise your Google Places listing and get you onto the first page of Google for keywords that relate to your business.

Google Organic Search Results

Local SEO LiverpoolWhat comes after the Google Map Pack is the organic search results. The websites that appear for localised keywords are the most relevant businesses for the search queries.

To appear on the first page, your website will require optimisation and to maintain your position on the first page of Google will need SEO maintenance.

Being a local business, you will want to appear for localised search terms, you will need local SEO.

Studies have shown that businesses who’s website appears on the first page of Google will generate traffic from local search terms.

This is where you want your website to appear!

Rank Digital UK: Page 1 of Google

Rank Digital UK specialised in increase the ROI for local businesses in Liverpool through SEO and website conversions. Our goal is to increase your website visibility in the search engines for keywords that customers search for on a daily basis.

The two areas we focus our efforts on are optimisation of your Google local profile to appear on the first page of Google and the second is website optimisation.

We do this but aligning your business information and providing Google and other search engines the information to rank your website.

Some of the techniques we use:

Local Citations

A citation is your business information, N.A.P. details (Name, Address, Phone) along with other information as well. All this information should be displayed exactly the same across the internet.

We address this information and fix any mistakes that we find.

Keyword Rich Content

Having a website that is optimised for the search engines is very important for indexation. We advise on areas to focus and improve on to give your website the best chance of ranking in the search engines.

Your On-Page SEO is critical if you want to appear on the first page of Google.

Keyword Research

We understand the majority of the trade industries as we have worked with them for many years. We have data on the search terms being used, search volumes and also how competitive it will be to rank your website for various search terms.

Knowledge is power and keywords bring in the business.

Long tail Keyword Searches

Knowing what searches are being made by customers is part of our SEO service.

Our main focus is to increase your overall business and find new customers from the search engines. Getting your website to appear on page 1 for long tail keywords is important as it will drive traffic and increase calls from new customers.

Niche Relevant Linkbuilding

The two biggest ranking factors to Google and other search engines are On-Page SEO & Off-Page SEO. We look at both when optimising a clients website.

Off-Page SEO involves work done away from the website and a big part is inbound links to your website.

We work on creating content and linking back to your website from relevant niche websites. These links will directly impact your rankings in Google.

Local SEO in Liverpool

If you are a local trade business and you want to improve the performance of your website in the search engines, Rank Digital UK can help you do that.

We have a great understanding of your industry and how to rank a website in the search results.

We can help, call us for no obligation strategy call. We will advise you what needs to be done moving forward.

Rank Digital UK

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2017-01-13T17:48:30+00:00 December 29th, 2016|Categories: Local SEO|Tags: , , , |